How Google Does Employment Branding

When your employer worth proposition is to “construct for everybody,” you want an employer model technique that facilities on authenticity.

Main employer model at one of many world’s tech titans means grappling with a repute of legendary proportions, supporting a community of 120,000 staff across the globe, and staying delicate to the wants of 1 billion customers.

It’s what Mary Streetzel faces on daily basis in her function as Head of Employer Model at Google. And although Google’s scale units it other than most different employers, the teachings Streetzel and her workforce have discovered about employer model technique have common relevance.

The Want for Extra Knowledge

Knowledge has performed a starring function within the evolution of Google’s tradition and employer model technique. Its mission to “improve the world’s information” contains the corporate itself—Streetzel and her workforce are consistently gathering extra information to assist make Google a greater place to work.

You could have heard legends in regards to the infamous Google interviews of 10 years in the past. Hiring committees examined candidates with trick questions (“What number of ping pong balls may you slot in a college bus?”), graduates of high-profile alma maters appeared to obtain preferential remedy, and one candidate allegedly went via 16 interview rounds earlier than receiving a choice.

These hiring practices, Streetzel insists, are relics of a bygone period. There’s been a tradition shift towards a extra empathic, broad-minded, and numerous Google, thanks partly to information.

Let Your Individuals Do the Speaking

Streetzel refuses to let the buzzword standing of “authenticity” cloud its that means and significance to employer model. “Manufacturers should go forward and admit it: You’re a enterprise. Inform the reality,” she says. “Then, let your customers inform the story slightly bit extra. That’s authenticity.”

Person- and employee-generated content material is certainly one of Streetzel’s favourite methods to let folks, fairly than manufacturers, do the speaking. Most not too long ago, Google handed the storytelling reins to its interns for Worldwide Intern Day and crammed its employer model channels with private views on life as a Googler, instantly from the mouths of interns experiencing that life first-hand.

Streetzel and her workforce need future Googlers to see themselves in these genuine tales, seeding a brand new and numerous era of staff. “We actually need everybody to see themselves at Google,” she says. “We need to construct a Google that displays the world round us.”

To observe Mary Streetzel’s work in employer model, join together with her on LinkedIn. For assist figuring out the values and tradition you need to create at your personal firm, get in contact.
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