Building Employer Brand at a Manufacturing Brand

Ball Company is a number one determine within the aluminum manufacturing trade: It manufactures 50% of aluminum cans in North America, together with family merchandise and aerospace expertise. Nevertheless, it hasn’t launched a brand new customer-facing product in 25 years.

That’s altering with the launch of its new, infinitely recyclable aluminum cup. This new product gives a substitute for the plastic cup and might be recycled as you’d an aluminum can. The corporate’s hope is that buyers will reuse the cups when refilling their drinks, decreasing plastic waste.

Main employer model by way of these historic modifications is Heidi Myers, Director of World Expertise Acquisition at Ball. Myers and her workforce have embraced this spike in visibility as a chance to border the model as a part of one thing greater. This framing, Myers hopes, will appeal to the subsequent era of nice expertise to Ball.

Placing the Model on the Map

Ball’s product launch coincides with one other monumental occasion for its model visibility: It’s simply obtained the naming rights to a sports activities enviornment (previously the Pepsi Heart) in Denver, Colorado, the place Ball is headquartered. The transfer is a part of a partnership with Kroenke Sports activities & Leisure and one other outgrowth of Ball’s sustainability efforts.

Ball Enviornment’s presence in Denver is a big step for model consciousness. Myers and her workforce see an amazing alternative to domesticate identify recognition throughout house video games and different occasions and sharpen their aggressive edge as an employer.

A Spike in Visibility Results in a Spike in Development

What has all this headline-grabbing change finished for Ball’s progress? Lots: The corporate is experiencing a 200% progress enhance in North America alone and not too long ago opened three new manufacturing crops. Ball’s workforce now encompasses roughly 18,000 workers across the globe.

This fast enlargement poses some thrilling challenges for Myers and the expertise acquisition workforce. New plant openings imply attracting expertise to places the place Ball hasn’t recruited earlier than. The key to maintaining tempo with all this progress, in keeping with Myers, is activation. “Don’t underestimate activation,” she says. “Any assets you possibly can dedicate to it, do it.”

Myers acknowledges the central function that employer model and expertise acquisition play in Ball’s future as an revolutionary, rewarding employer: “Expertise acquisition is the spine of a corporation. With out good folks, your group is just not going to develop.”

To observe Heidi Myers’s work in employer model, join together with her on LinkedIn. For assist gathering knowledge and insights you possibly can act on to enhance your personal firm, get in contact.
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